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As SERPs Get More Complicated, Focus on Relevant Elements (WebProNews)

At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett …

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As SERPs Get More Complicated, Focus on Relevant Elements (WebProNews)