11Oct/090
Understanding your market
Some startups become huge sensations without requiring any active marketing – YouTube, Skype, and Twitter come to mind. However, the vast majority of successful startups gained adoption through marketing: PR, SEO, partnerships, paid marketing, and so on. My strong suggestion would be to hope for the former but plan for the latter. Marketing is a huge topic. Here I just want to make the point that, for starters, you need to figure out two things: 1) how information and influence flows in yo