Understanding your market

Some startups become huge sensations without requiring any active marketing – YouTube, Skype, and Twitter come to mind. However, the vast majority of successful startups gained adoption through marketing:  PR, SEO, partnerships, paid marketing, and so on. My strong suggestion would be to hope for the former but plan for the latter. Marketing is a huge topic.  Here I just want to make the point that, for starters, you need to figure out two things:   1) how information and influence flows in yo

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Understanding your market

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